What is New Old Stock? NOS or Deadstock?

What is New Old Stock

On EdandSarna.com all of our frames and sunglasses are genuine new old stock, but often we get asked what exactly does this even mean? How can something be "new" and also vintage at the same time? We have found that some of our customers who were just starting to build their vintage collection in particular were interested in how these two contradictory statements can both hold true. 

It is worth noting at this point that you may hear other phrases used which are interchangeable with new old stock and essentially mean the same thing. NOS is a common abbreviation used for this rather uncatchy phrase and has nothing to do with Nitrous Oxide for all you Fast and Furious fans out there. Another common phrase is dead stock, we choose not to use this phrasing as it suggests there is no more life left in the frame! So whether you see NOS, dead stock or new old stock when you are buying your vintage sunglasses and eyewear just remember they all mean the same thing. 

The definition of new old stock is any vintage optical frame that has not been preowned by another customer, the important distinction is they are NOT second hand frames that someone has worn for years and then either grown tired of or upgraded. Typically we source our frames directly from old manufacturers and opticians looking to liquidate their inventory either prior to retirement or to create more space in their storage for the latest frames. By buying direct from source we can guarantee that your frame is a certified new old stock vintage frame and lots of our vintage glasses come with their original tags and cases. However often the cases and tags are not built as well as the frames themselves however we always supply a brand new case for your glasses or sunglasses with a Ed & Sarna lens cloth as well. 

When we take delivery of a new order we then run a quality check to ensure that any frames with an unacceptable level of marks or warping on the acetate are discarded and never put on sale. If a frame passes these tests then we give the vintage glasses an optical bath to remove any last traces of dust and dirt than can build up over decades of storage in warehouses. Once they come out of the bath if they are sunglasses we check over the quality of the UV protection. If this is not up to modern standards we refit the frame with brand new CR39 UV400 lenses to guarantee 99.99% UVA UVB protection. Only once a frame has been through these processes will we put the frame online for you to purchase. 

As you browse our selection of hundreds of new old stock vintage sunglasses and optical frames you can be assured that your purchase will arrive with you in the best condition ready to turn heads and add some style and fun from past decades to your face.   






4 Great Reasons to Buy Vintage Eyewear

ed and sarna cd 4 reasons blog

As you reading this blog you probably are curious about the world of vintage eyewear and the reason it is having such a big resurgence in the last few years. Celebrities are now spotted wearing rare vintage sunglasses. Fashion week in London, New York and Paris are always a catwalk for the bloggers to wear their most treasured pieces of eyewear. We feel the source of the resurgence is actually very simple and can be put down to the 4 reasons below...

1. Unbeatable Quality

Unfortunately the rise of mass consumerism in the late 1990s and the licensing off of brand names to the highest bidder has left eyewear lovers with a bum deal. Today over 90% of the world's eyewear is manufactured by 2 companies. This was not always the case from the 1900s to early 1990s each design house would operate out of multiple factories with ultra high quality hand made frames being made across Europe, the USA and Japan.

2. Unique style

We are all different and we don't all think, sound or dress alike and why should your eyewear be any different? As many of our frames are one offs you can make sure that you really stand out. Also we offer a full range of lens customisation options allowing you to create your perfect pair that are just right for you. 

3. Better Prices 

As the cost of re-lensing has fallen due to technological advancement and factories having to clear through their old stock to make way for new lines we are able to offer designer frames consistently at around 30% cheaper than the newest range.

4. More Ethical 

By choosing to buy vintage frames you are doing your bit from the environment by refusing to add to growing pollution through over consumption. All Ed & Sarna vintage sunglasses and eye glasses have never been worn before, they are not second hand but actual new old stock. We refit the majority of our frames with new CR39 UV400 lens as often after being stored in warehouses for over 30 years the lenses will have become scratched. 


Eyewear and Vintage blogs you need to be following....

At Ed & Sarna Vintage we have been following some of our favourite vintage and eyewear blogs for a LONG time now and always find them to be a great source of inspiration and ideas for how to wear and style our vintage frames. So as our first blog post we felt that it would be fitting to share these with you. Hopefully one day our blog will get to be as awesome as some of these guys!!